Tuborg Brewery – Julebryg
Brewery : Tuborg Brewery
Name : Julebryg (Christmas brew)
Country : Denmark
Style : Strong Pilsner
ABV/VOL/ALC : 5.6%
Note from brewery :
Merry Christmas and Happy New Beer!
Most Danes know the blue and white advertisement for Tuborg Julebryg (Tuborg Christmas Brew). But probably not many know that the famous animated commercial, which features Santa Claus in blue clothing, is actually older than the beer itself. The commercial was originally launched in 1980 as a special holiday commercial for ordinary Tuborg pilsner, but it became so popular that for Christmas 1981 we created the special Tuborg Julebryg.
Although Tuborg Julebryg is a seasonal beer and is only on the market for six weeks every year, it is still Denmark’s fourth best selling beer. It’s only beaten by Green Tuborg, Carlsberg Pilsner and Tuborg Classic, which are available all year round. Its launch, known as “J-day”, always takes place on the first Friday of every November and is an annual day of celebration across Denmark. Carlsberg employees drive around the bars and cafes, handing out free beer to really get the festive season started.
Tuborg Julebryg is a bottom-fermented, wiener beer brewed on lager, münchener and caramel malt with English liquorice. The beer is dark-golden with a fresh aroma of caramel, grain, liquorice and blackcurrant. It’s excellent with traditional Christmas recipes, smoked fish, grilled/fried herring, smoked ham with curly kale, roast pork and duck.
Enjoy at 7-10 C
Note from taster :
Now this is my favourite beer of all time, I have been known to jump on the plane from the UK to Denmark to be there on the day when it comes out for x-mas. The next time we meet buy me a beer and ask me about Julebryg and I will entertain you for an hour or two with some tales :)
Probably the best label ever, it still make me smile and laugh have a look at this little video – http://www.youtube.com/watch?v=h4w2eed5_bc